OPTIMAL

100 years of watchmaking heritage and creativity.

Since 1923,

OPTIMA celebrates a century of excellence in watchmaking, where innovation, elegance, and Swiss precision are at the heart of its creations. The brand has brilliantly combined tradition and modernity to offer unique watches, designed to last for generations.

Discover the brand's watches

Each of our watches is a masterpiece of craftsmanship.

Captivating aesthetics, refined details.

The beauty of these pieces lies in their meticulously crafted details.

A brand driven by passion and heritage.

Driven by an unwavering passion and constant commitment, we push the boundaries of creativity to deliver watches that captivate, inspire and span generations.

Innovation in the service of tradition.

Respect for ancestral techniques of Swiss watchmaking and the integration of cutting-edge technologies.

Explore the OPTIMA collections

On Chronorama and discover timeless watches that reflect a century of exceptional Swiss know-how.