About Chronorama.ch
Our History
Since its founding, Chronorama has established itself as an essential reference in Swiss watchmaking. Our passion for exceptional watches, our commitment to quality, and our sense of service have shaped our history and reputation.
2021
Launch of Chronorama.ch
A vision to bring together Swiss watchmaking excellence
In 2021, CHRONORAMA was launched with a clear mission: to become the first online marketplace dedicated to Swiss-made watches. This innovative platform was designed to provide a unique space where all our watch brands can be grouped, showcased, and accessible to a passionate clientele.
SEPTEMBER 2021
Opening of our outlet stand in Aubonne
A first step towards the CHRONORAMA in-store experience
In September 2021, CHRONORAMA reached an important milestone with the opening of its very first physical point of sale, located at the Aubonne Outlet Center . This new space allows our customers to discover and try on Swiss Made watches from our marketplace in person, while benefiting from personalized service.
This opening marks the beginning of a new phase for CHRONORAMA, combining the convenience of online commerce with the unique experience of in-store shopping.
MAY 2022
Opening of our first boutique in NEUCHÂTEL
A new chapter for the CHRONORAMA universe
In May 2022, CHRONORAMA took a decisive step forward with the opening of its first boutique in Neuchâtel . This new dedicated space allows Swiss Made watch enthusiasts to enjoy an immersive experience, combining tradition and modernity, in an elegant and refined setting.
OCTOBER 2022
Opening of our store in La Chaux-De-Fonds
A new showcase at the heart of Swiss watchmaking
In October 2022, CHRONORAMA opens a new boutique in La Chaux-de-Fonds , one of the historic cradles of Swiss watchmaking. This new space allows us to strengthen our presence in the region and offer a unique shopping experience, immersing our customers in the world of watchmaking excellence.
The La Chaux-de-Fonds boutique presents a careful selection of Swiss Made watches, offering our customers an ideal place to discover, try on and buy exceptional pieces. You can also find completely different pieces such as leather goods or eyewear.
NOVEMBER 2023
Opening of our store in Aubonne
A new point of sale to enrich the CHRONORAMA experience
In November 2023, CHRONORAMA opens its second point of sale at the Aubonne Outlet Center , strengthening its presence in a strategic location for lovers of Swiss Made watches. This new space offers an extension of our universe, allowing our customers to discover an even wider selection of exclusive models in a modern and accessible setting.
With this opening, we are continuing our mission of making Swiss watchmaking even more accessible while offering a high-end, personalized shopping experience in line with the expectations of enthusiasts.
APRIL 2025
Opening of our boutique in Geneva
We are pleased to announce the opening of our new CHRONORAMA boutique in the heart of Geneva, in a prestigious location:
📍 Galerie Jean Malbuisson 15 – Rue du Rhône 40, 1204 Geneva
This new address marks an important step for our marketplace specializing in Swiss Made watches, where you will find our flagship brands: RSW, MUREX, MERCURY, OPTIMA, RAMA, GEOVANI, MARC ENZO
And an exclusive available only in this store: MAGELLAN.
Discover our brands
